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AVADE® Personal Safety Training, Inc.

At AVADE®, we are committed to delivering the highest standard of Workplace Violence Prevention (WPV) training and consulting to agencies and organizations across the nation. Our expert instructor-trainers bring a powerful combination of education and real-world experience to every session. This hands-on, practical approach is what sets AVADE® apart as a national leader in workplace violence prevention education.

Our nationally recognized training programs are designed to empower individuals to confidently prevent, manage, and respond to conflict, aggression, and violence in the workplace. Whether you’re pursuing personal growth or representing an organization, AVADE® offers both Basic and Instructor Certification Courses tailored to meet your specific needs.

“Our commitment is to partner with you in creating a culture of safety—where violence in the workplace doesn’t have to be part of the job.”

– David Fowler | AVADE® Founder & President

Dave Fowler Personal Safety Training Inc.
David Fowler

Founder & President

About David Fowler

David Fowler brings over 30 years of experience in security operations, training, and protective services. He has worked with thousands of individuals and hundreds of agencies and corporations across the U.S. and Canada. Known for his dynamic and motivational presentation style, David’s extensive background in safety, security, martial science, and the philosophy of peace makes him a highly sought-after speaker and trainer at international, national, and local events.

David and the AVADE® team offer a wide range of training programs, including:

  • Workplace Violence Prevention (WPV)
  • Advanced De-Escalation
  • Active Shooter Response
  • Behavioral Health WPV
  • Handcuffing Tactics™
  • Pepper Spray Defense™
  • Defensive Tactics System™
  • Healthcare Defensive Tactics System™
  • Defense Baton™
  • Safety Oriented Customer Service(SOCS®)
  • Retail WPV
  • Safety Incident Reporting System™
  • and more…

He has personally trained and certified thousands of professionals both in the U.S. and internationally.

David is also the author and creator of numerous books and training systems, including Be Safe Not Sorry, Survive an Active Shooter, To Serve and Protect, The PLAN, Street Smarts™, and the complete suite of AVADE® Workplace Violence Prevention Instructor and Basic Training programs.

He is a graduate of Executive Security International’s Advanced Executive Protection and Protective Intelligence & Investigations programs. His professional affiliations include:

  • ASIS International (American Society for Industrial Security)
  • ILEETA (International Law Enforcement Educators & Trainers Association)
  • IAHSS (International Association of Healthcare Safety & Security)
  • SHRM (Society for Human Resource Management)

David lives in Coeur d’Alene, Idaho, with his wife Genelle, the love of his life. Together, they have five children and four grandchildren. David and Genelle have dedicated their lives to serving others through safety education and training. They travel extensively across North America, providing training, consulting, and speaking engagements.

AVADE® is proud to offer industry-leading training that is flexible, responsive, and competitively priced. We work with your schedule and budget to deliver the most effective WPV safety training available—tailored to meet your organization’s unique needs.